“JOËLLE was created simply because my friends wanted to know where I was and what I was doing”

–Joelle Maslaton Oster, Editor in Chief of JOËLLE Magazine

My passion for travel dates back to my early childhood in Milan, where I can recall frequent family trips to a number of exotic destinations.

As adult I was always drawn to professions that complimented this passion. Perhaps it was Sephardic ancestry or a deep-rooted spiritual calling that has led me toward a legacy of global exploration.

Building on these experiences, I eventually opened a retail store in Sao Paulo, Brazil which hosted “Objects of Desire’ from around the world.

The objects varied from luxury home accessories sourced from Munich, to the most intricate tribal bracelets from Kathmandu.

These treasures were accompanied with a tale of it’s origin which unlocked the truth behind the mysterious essence that accompanied them.

By traveling around the four continents sourcing objects, well before globalization and the Internet, I learned about other lifestyles, culture and habits.

I soon felt a need to share what I saw, felt, and lived. My numerous adventures were captured in thousands of vibrant photographs and journal essays which I eventually hosted on my blog.

Three years later, my blog had grown into an international resource for men and women of all ages in over 86 countries .

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